Simple things make the most difference. Take children and reading, there's joy in those two things. Their eyes say it all. That sparkle reflects their discovery. Nothing is better. Each day Earning by Learning of Dallas (EBL) works to make sure children are reading.

Founded in 1996, EBL pairs private and corporate entities to encourage children to read. EBL is sponsored by the Richard A. ("Ricky") Rudine Memorial Fund of the Communities Foundation of Texas, the New Car Dealers Association of Metropolitan Dallas and Washington Mutual.

Our Mission

Earning by Learning is a nationally recognized, research driven program, relying on the use of performance-based incentives to encourage children to read.

Our Vision

To be the motivational vehicle for encouraging children to discover the joy of reading---transforming lives.

EBL Quick Read

18 years…97,808 students, and 1,013,711 books read….an average of 10 books per student…with children reading 117,660 books above our 20 book limit for which no performance-based cash incentive was given …UNPARALLELED DISCOVERY

Who is EBL?

The small staff at Earning by Learning has a tremendous responsibility to children. Reading is their top priority. Children are their number one concern.

Thelma Morris-Lindsey
Executive Director
tlindsey@eblofdallas.org